How Pretty Farm Girl built this send β a founder story / clean ingredients email shipped as mixed / modular on Wednesday at 7am, carrying a 99% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
99% off β 76.5 points deeper than the tracked set average of 22.5% (this brand averages 99.0% when it discounts).
Voice warmth 0.78 for Pretty Farm Girl vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Founder Story / Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Welcome Offer
Hero headline
Hi, I'm Jen β The founder behind Pretty Farm Girl.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
99% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Eligible Productsβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βMade with ingredients I could truly trust β focused on simplicityβingredient Β· unsubstantiated
βIf I wouldn't use it on my own skin or on my family, it simply doesn't belong hereβefficacy Β· unsubstantiated
βAnti-Aging Tallow Face Creamβefficacy Β· unsubstantiated
βRose Glow Anti-Aging Face Serum with antioxidants, rosehip oil, healing scar serumβingredient Β· unsubstantiated
Products featured
Fragrance Free Tallow + Honey Creambestseller
Fresh Face Cream Anti-Aging Tallow Face Creamhero
Vanilla Bean + Tallow Whipped Body Butter
Rose Glow Anti-Aging Face Serum
Kujola
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