Pretty Farm Girl / Clean Ingredients / email teardown
Welcome To Pretty Farm Girl! How Pretty Farm Girl built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 99% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: Pretty Farm Girl flow Preheader: “Save 99% off with your first order! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
99% off — 76.5 points deeper than the tracked set average of 22.5% (this brand averages 99.0% when it discounts).Voice warmth 0.78 for Pretty Farm Girl vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Offer / Bogo Discount
Hero headline
Welcome To Pretty Farm Girl
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.40
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.45
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“Shop Eligible Products”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Small-batch skincare made with ingredients you can trust” ingredient · unsubstantiated “Handcrafted in small batches” ingredient · unsubstantiated “Gentle on sensitive skin” efficacy · unsubstantiated “No Synthetic Fragrances” ingredient · unsubstantiated “Family Owned and Operated” social proof · unsubstantiated Products featured
Fresh Face Cream hero Travel / Starter Kit Bar Soap Kujola
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The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Pretty Farm Girl → All clean ingredients emails → All BOGO offers →