How Pretty Farm Girl built this send — a clean ingredients email shipped as product hero on Thursday at 7am, carrying a 99% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
99% off — 76.5 points deeper than the tracked set average of 22.5% (this brand averages 99.0% when it discounts).
Voice warmth 0.78 for Pretty Farm Girl vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Sensitive Skin
Hero headline
What Goes on Your Skin Matters
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
99% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore Our Products”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“No unnecessary fillers, no artificial fragrance, just fresh, natural, and organic ingredients”ingredient · unsubstantiated
“Our formulas are built around ingredient integrity, skin compatibility, and long-term comfort”efficacy · unsubstantiated
“Crafted for Sensitive Skin”efficacy · unsubstantiated
Products featured
Tallow + Honey Creamhero
Tallow + Honey Lip Butter
Tallow Soap Bar
Kujola
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