How Proactiv built this send — a routine education email shipped as mixed / modular on Wednesday at 7am, carrying a 35% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
35% off — 12.5 points deeper than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
Voice warmth 0.74 for Proactiv vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Clear skin in 3 easy steps
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
35% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$125
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop routines”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dermatologist-developed routines for every skin type”efficacy · unsubstantiated
“Formulated with ingredients backed by science”ingredient · unsubstantiated
“60-day money back guarantee — try it, love it, or your money back”guarantee · substantiated
Products featured
Proactiv Solution 3-Step Routinebestseller
ProactivMD 3-Step Routine
Proactiv+ 3-Step Routine
Proactiv Clean 3-Step Routine
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.