How Proactiv built this send — a loyalty program welcome email shipped as mixed / modular on Wednesday at 10am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“unlock even more points”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“You've just leveled up to Silver status. You now have a total of 400 perks points to redeem!”social proof · unsubstantiated
“Earn Points on All Purchases”efficacy · unsubstantiated
“200 Point Tier Entry Gift”guarantee · unsubstantiated
“Early Access to New Launches & Discounts”efficacy · unsubstantiated
“500 Point Birthday Gift”guarantee · unsubstantiated
Products featured
Proactiv Clear Patches
ProactivClean Mineral Acne Cleanser
Kujola
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