How Pro Lash built this send — a new launch email shipped as product hero on Thursday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pro Lash does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for Pro Lash vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Ingredient Innovation
Hero headline
THE LIP PILLOW™ — An applicator that makes our glaze feel like a treatment
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“MEET THE LIP PILLOW”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
—
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Peptides that smooth and plump”efficacy · unsubstantiated
“A squishy, donut-shaped cushion that hugs your lips and glides on like it belongs there”efficacy · unsubstantiated
“Every product is made with skincare-grade ingredients to deliver real results”ingredient · unsubstantiated
“A dual-lock system seals it shut between wears”efficacy · substantiated
Products featured
Proh Peptide Lip Glazenew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.