How Pro Lash built this send — a routine simplification email shipped as product hero on Monday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pro Lash does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for Pro Lash vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Simplification
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
TWO PRODUCTS. THAT'S IT. YOUR WHOLE ROUTINE, SIMPLIFIED.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP PROH SKIN”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
—
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“One step to a dewy, glass-like glow. Breathable, non-greasy, peptide-powered.”efficacy · unsubstantiated
“A glazed lip that hydrates, plumps, and smooths over time. Never sticky. Built like a treatment.”efficacy · unsubstantiated
“Every product is made with skincare-grade ingredients to deliver real results.”ingredient · unsubstantiated
“Your whole routine can be 2 products.”efficacy · unsubstantiated
Products featured
Proh Dewy Glow Balm$18hero
Proh Peptide Lip Glaze$20hero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.