How Pro Lash built this send — a clinical results email shipped as editorial / long-form on Tuesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pro Lash does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for Pro Lash vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Welcome to Effortless Beauty
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET THE GLAZE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Treatment-grade shine. Zero fluff.”efficacy · unsubstantiated
“Beauty that actually performs — formulas powered by skincare ingredients that work while you wear them.”efficacy · unsubstantiated
“Peptides + antioxidants for smoother lips”ingredient · unsubstantiated
“Plush Lip Pillow™ for smooth, even glide”ingredient · unsubstantiated
“Hydrated, smooth, glass-like lips without the sticky feel”efficacy · unsubstantiated
Products featured
PROH Peptide Lip Glazenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.