On vous fait tester gratuitement notre nouveauté ! 😍
How Puissante built this send — a new launch email shipped as editorial / long-form on Thursday at 9am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.87 for Puissante vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
On vous fait tester gratuitement notre nouveauté !
Emotional appeal
belonging
Calendar moment
Soldes
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JE CRAQUE !”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.puissante.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Un masque intime testé, sûr et efficace”efficacy · unsubstantiated
“On l'a toutes testé dans la team — c'est hyper fun et vraiment efficace”social proof · unsubstantiated
“Un vrai shot d'hydratation et de confort pour la zone intime”efficacy · unsubstantiated
Products featured
Coco$99hero
Pack Ménopause avec Coco$199
T-Shirt "eat, drink, m*sturbate" unisexe$20
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.