How Puissante built this send — a founder story & brand mission email shipped as mixed / modular on Wednesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.87 for Puissante vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Founder Story & Brand Mission
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Puissante — le bien-être féminin
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JE DÉCOUVRE LES PRODUITS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
14
Multi-CTA layout
Primary destination URL
trk.puissante.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“+ de 100 000 utilisatrices”social proof · unsubstantiated
“Marque française et engagée”ingredient · unsubstantiated
“Paiement en 3x sans frais avec Klarna”guarantee · substantiated
Products featured
Vibromasseur (vibro)hero
Complément alimentaire SPM
T-shirt Puissante
Pack bien-être féminin
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.