How Pure built this send — a clean ingredients / nicotine free alternative email shipped as mixed / modular on Wednesday at 8pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.63 for Pure vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients / Nicotine Free Alternative
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Still Quitting Nicotine?
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“REDEEM 15% CASHBACK”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
8pm
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“4.9 based on 1,000+ reviews”social proof · unsubstantiated
“Diffusers give you the familiar hand-to-mouth habit and satisfying inhale, without the addiction or harmful chemicals”efficacy · unsubstantiated
“Purposeful blends designed for sleep, energy, focus, and more”ingredient · unsubstantiated
“Reverse years of nicotine damage and breathe new life into your lungs”efficacy · unsubstantiated
“72% (visible price/code reference in email structure)”ranking · unsubstantiated
Products featured
Vitamin B-12 Watermelon Frost
Calm Peach Cream
Lung Reset Mullein
Caffeine Iced Latte
Gaming Glowberry
Melatonin Lavender Berry
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.