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Pure/Nicotine Free Alternative / Quit Vaping/email teardown

Still Quitting Nicotine?

How Pure built this send — a nicotine free alternative / quit vaping email shipped as mixed / modular on Wednesday at 2pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: PureflowPreheader: “Read these reviews! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.70
Sent
Wed · 2pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.63 for Pure vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Nicotine Free Alternative / Quit Vaping
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Still Quitting Nicotine?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“REDEEM 15% CASHBACK”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
2pm
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • “4.9 based on 1,000+ reviews”social proof · unsubstantiated
  • “No harmful chemicals or addictive ingredients”ingredient · unsubstantiated
  • “Helps quit vaping / curb nicotine cravings”efficacy · unsubstantiated
  • “Purposeful blends designed for sleep, energy, focus, and more”efficacy · unsubstantiated
  • “Reverse years of nicotine damage and breathe new life into your lungs”efficacy · unsubstantiated
Products featured
  • Vitamin B-12 Watermelon Frosthero
  • Calm Peach Cream
  • Lung Reset Mullein
  • Caffeine Cool Mint Frost
  • Caffeine Iced Latte
  • Melatonin Lavender Berry
  • Gaming Glowberry
  • Vitamin B-12 Blue Raspberry
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.