How Pure Instinct built this send — a heritage & pheromone science email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Heritage & Pheromone Science
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Discount
Hero headline
40 Years of Scent That Gets Under Your Skin
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Proprietary pheromones imported from Italy since 1985”ingredient · unsubstantiated
“40 years of expertise — proprietary pheromone blends, no shortcuts, no imitations”efficacy · unsubstantiated
“Every formula is designed to interact with your natural warmth, creating a signature scent that's entirely your own”efficacy · unsubstantiated
Products featured
For Her Perfume Oil Roll On
Original Perfume Oil Roll Onhero
Crave Perfume Oil Roll On
Kujola
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