How Pure Instinct built this send — a pheromone efficacy email shipped as editorial / long-form on Thursday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Pheromone Efficacy
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
We Get It
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“After 40 years and thousands of customers who swear by it, it speaks for itself.”social proof · unsubstantiated
“Thousands of customers describe a noticeable shift in how people respond to them.”social proof · unsubstantiated
“It reacts with your body's chemistry for a scent that's 100% yours.”efficacy · unsubstantiated
“We stand behind every bottle, full stop.”guarantee · unsubstantiated
Products featured
ORIGINAL Roll-On Pheromone Perfumebestseller
CRAVE Roll-On Pheromone Perfumebestseller
FOR HER Roll-On Pheromone Perfume Oilbestseller
SURRENDER Roll-On Pheromone Perfume Oilbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.