How Pure Instinct built this send — a win back email shipped as editorial / long-form on Saturday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Win Back
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Is This Goodbye?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“RECONNECT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Saturday
Local hour
8am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“Blending signature fragrance with our iconic pheromone infusion to awaken attraction in its most effortless form”efficacy · unsubstantiated
“Enhance your natural chemistry”efficacy · unsubstantiated
Products featured
Pure Instinct Blossom
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.