How Pure Instinct built this send — a re engagement email shipped as product hero on Monday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Pure Instinct does discount it averages 10.8% off — 11.8 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Re Engagement
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Pheromone Fragrance
Hero headline
Are You Still Interested?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“RECONNECT WITH US”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“Fragrance blended with pheromone infusion to awaken attraction in its most effortless form”efficacy · unsubstantiated
“Designed to enhance your natural chemistry”ingredient · unsubstantiated
Products featured
Pure Instinct CRUSHhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.