How Pure Instinct built this send — a discount led email shipped as product hero on Wednesday at 3pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Pheromone Fragrance
Hero headline
LIMITED TIME [redacted] SALE 20% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 8, 2001
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Blending signature fragrance with pheromone infusion to awaken attraction in its most effortless form”efficacy · unsubstantiated
“Designed to enhance your natural chemistry”ingredient · unsubstantiated
Products featured
Original Pheromone Hair & Body Mist
Scarlet Veil Pheromone Hair & Body Mist
Sahara Pheromone Hair & Body Mist
Crave Pheromone Hair & Body Mist
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.