The original pheromone formula - 10% OFF today only
How Pure Instinct built this send — a discount led email shipped as editorial / long-form on Friday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Pheromone Ingredient
Hero headline
Your Code Disappears Today.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR DISCOUNT NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Friday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The original pheromone formula, 40 years in the making.”ingredient · unsubstantiated
“Thousands swear by it.”social proof · unsubstantiated
“Blending signature fragrance with our iconic pheromone infusion to awaken attraction in its most effortless form.”efficacy · unsubstantiated
Products featured
Pure Instinct Original Pheromone Fragrance Roll-Onhero
Pure Instinct Body Mist
Kujola
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