How Pure Instinct built this send — a heritage & brand legacy email shipped as mixed / modular on Wednesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.8% when it discounts).
Voice warmth 0.71 for Pure Instinct vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Heritage & Brand Legacy
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
There's the Original.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick3.com
No UTM tagging detected
Tracking domain
ctrk.klclick3.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Since 1985, Pure Instinct has been the only pheromone fragrance built to work with your body chemistry.”efficacy · unsubstantiated
“Proprietary Italian pheromones since 1985”ingredient · unsubstantiated
“40 years of brand legacy”ranking · substantiated
“Customer review: 'He couldn't keep his hands off me.' – Susan (5 stars)”social proof · substantiated
“Customer review: 'I get a lot of compliments when I wear this.' – Tamara M (5 stars)”social proof · substantiated
Products featured
Pure Instinct Originalhero
Pure Instinct Crave
Kujola
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