How Co built this send — a discount led email shipped as mixed / modular on Tuesday at 7pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: PURESEOULcampaignPreheader: “With this heatwave, we're giving you until Monday to get your sunscreens with a special Summer discount 🧴🩵 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Tue · 7pm
Format
Mixed / modular
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5%.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Spf Edit
Hero headline
HEATWAVE EXTENSION – up to 30% OFF on all your fave SPFs
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jun 29, 2025
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE EDIT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“up to 30% OFF on all your fave SPFs”efficacy · unsubstantiated
“89% (visible price/discount figure in email)”social proof · unsubstantiated
Products featured
Abib Quick Sunstick Protection Barhero
TIAM B3 Niacin Sunscreenhero
Torriden DIVE-IN Watery Sun Serumhero
Luvum Bamboo Hyaluronic Moisture Suncreamhero
Purito Wonder Releaf Centella Daily Sun Lotion
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
iUNIK Beta-Glucan Barrier Sunscreen
Haruharu Wonder Black Rice Moisture Airy Fit Daily Sunscreen
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.