How PURESEOUL built this send — a loyalty points email shipped as mixed / modular on Friday at 9am, carrying a 30% loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: PURESEOULcampaignPreheader: “PAYDAY TREAT 🤑 Get the most out of your K-Beauty restock! Redeem your miles for FREE products ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.72
Sent
Fri · 9am
Format
Mixed / modular
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 19.2% when it discounts).
Voice warmth 0.76 for PURESEOUL vs 0.70 across the set — a warmer, more human register than the average competitor.
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Earn double miles on your favourite K-Beauty brands this weekend only (26/06 10AM – 29/06 9AM)”guarantee · substantiated
“Redeem your miles for FREE products”efficacy · substantiated
Products featured
Torriden DIVE IN Low Molecular Hyaluronic Acid Serum
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++
Medicube Zero Pore Pad
Heveblue PDRN Salmon Caring Centella Cream
Kujola
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