How PURESEOUL built this send β a giveaway contest email shipped as mixed / modular on Sunday at 11am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: PURESEOULcampaignPreheader: βWant some FREEBIES? Spot us around Tottenham on your way to see your fave 7 people this week Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Offer
Gift with purchase
Voice warmth
0.85
Sent
Sun Β· 11am
Format
Mixed / modular
How this send compares
When PURESEOUL does discount it averages 19.2% off β 3.4 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for PURESEOUL vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Giveaway Contest
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
New Launch
Hero headline
Win a K-Beauty Kit!
Emotional appeal
fear of missing out
Calendar moment
Bts Concert
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βOUR INSTAGRAMβ
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Realbarrier Extreme Cream (Light)
AMUSE Powder Lip & Cheek (8 colours)
ABOUT_TONE Oh:My Glitter Pop #02 My:Fairy
Milk Touch Dewy Glass Skin Foundationnew
Keep In Touch The Black Plumper (3 shades)new
Kujola
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