How Kristina built this send — a bestseller email shipped as mixed / modular on Saturday at 6am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 43.7% when it discounts).
Voice warmth 0.78 for Kristina vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestseller
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Clinical Results
Hero headline
Your Glow Starts Here
Emotional appeal
trust
Calendar moment
International Womens Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Best Sellers Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically backed skincare that delivers visible results”efficacy · unsubstantiated
“Powered by Argireline® Peptides, Retinol, Bakuchiol, Niacinamide, and Ferulic Acid”ingredient · substantiated
“Reduces the appearance of wrinkles, dark spots, and uneven skin texture”efficacy · unsubstantiated
“Visible improvement even after one treatment”efficacy · unsubstantiated
“Dermatologist Approved”ranking · unsubstantiated
“Trusted by thousands”social proof · unsubstantiated
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Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.