How Kristina built this send — a clinical results email shipped as editorial / long-form on Tuesday at 6am, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 43.7% when it discounts).
Voice warmth 0.78 for Kristina vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Founder Story
Hero headline
Skincare failed me, so I built my own solution
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Best Sellers Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Advanced LED technology targeting acne, fine lines, and dark spots”efficacy · unsubstantiated
“Clinical-grade results in just 3 minutes/day”efficacy · unsubstantiated
“Hands-free, wireless, and FDA-cleared”ingredient · substantiated
“Trusted by Dermatologists”social proof · substantiated
“Helps smooth texture and reduce fine lines while infusing active ingredients”efficacy · unsubstantiated
“Virtually painless and done in the comfort of your home”efficacy · unsubstantiated
Products featured
Q-Rejuvalight Pro LED Maskhero
Micro-Infusion Systemhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.