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Rahua/Sustainability/email teardown

It all starts in the Amazon 🌿

How Rahua built this send β€” a sustainability email shipped as editorial / long-form on Wednesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: RahuacampaignPreheader: β€œThe story behind Rahua's formulas. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.70
Sent
Wed Β· 7am
Format
Editorial / long-form
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 20.7% when it discounts).
  • Voice warmth 0.68 for Rahua vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
From the heart of the Amazon to your hair
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.40
β€œWeβ€β€œYou”
Expressiveness0.55
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop & Save 15%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œCruelty-Free”ingredient Β· unsubstantiated
  • β€œHypoallergenic”ingredient Β· unsubstantiated
  • β€œSulfate-Free”ingredient Β· unsubstantiated
  • β€œPlant-Powered”ingredient Β· unsubstantiated
  • β€œVegan”ingredient Β· unsubstantiated
  • β€œColor-Safe”efficacy Β· unsubstantiated
  • β€œ3,276,520 acres preserved through Rahua's legal and financial aid”sustainability Β· unsubstantiated
  • β€œOver 2,500 jobs created for women to harvest and process Rahua Oil”sustainability Β· unsubstantiated
  • β€œNurtures scalp and revives hair with rahua oil, quinoa, & rainforest botanicals”efficacy Β· unsubstantiated
Products featured
  • Rahua Classic Shampoobestseller
  • Rahua Classic Conditionerbestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.