How Rahua built this send — a routine education email shipped as editorial / long-form on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 20.7% when it discounts).
Voice warmth 0.68 for Rahua vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Clean Ingredients
Hero headline
Your Hair's Perfect Match
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.78
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop by Hair Goal”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Ancient wisdom meets salon results.”efficacy · unsubstantiated
“Nurtures scalp and revives hair with rahua oil, quinoa, & rainforest botanicals”ingredient · unsubstantiated
“Gently exfoliate scalp with star anise, mango, & rainforest botanicals”ingredient · unsubstantiated
“Replenish and revive with sacha inchi, mango, & rainforest botanicals”ingredient · unsubstantiated
“I have been using Rahua products for over half a year now, and by today all of my care and styling products are from Rahua.”social proof · unsubstantiated
Products featured
Classic Shampoobestseller
Scalp Exfoliating Shampoo
Hydration Shampoo
Hydration Conditioner
Color Care Shampoo & Conditioner
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.