How R+Co built this send — a free shipping email shipped as product hero on Wednesday at 2pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When R+Co does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for R+Co vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Routine
Hero headline
FREE SHIPPING ON EVERY ORDER THROUGH 7/5
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Proudly Made in the USA”ingredient · unsubstantiated
Products featured
Best Sellers Collectionbestseller
Sets / Kits
Styling Products
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.