How R+Co built this send — a social proof email shipped as mixed / modular on Saturday at 1pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When R+Co does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for R+Co vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social proof
Reviews, press, awards, bestsellers, and 'loved by' messaging.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine / education
How-to, building a routine, and how to apply the product.
Hero headline
Discover Our Bestsellers
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Tried, loved, and forever in rotation.”social proof · unsubstantiated
Products featured
BADLANDS Dry Shampoo Pastebestseller
COOL WIND pH Perfect Air Dry Crèmebestseller
SPIRITUALIZED Dry Shampoo Mistbestseller
SMOOTH & SEAL BLOW-DRY MISTbestseller
F-LAYER CONDITIONING SERUMbestseller
HIGHEST VOLUMIZING MOUSSEbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.