How Raw Sugar built this send — a clean ingredients email shipped as product hero on Monday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Raw Sugar does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Raw Sugar vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Summer Scent
Hero headline
The Official Body Wash of Summer
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BODY WASH”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically shown hydration — a statistically significant number of participants showed improvement in skin hydration 15 minutes after application”efficacy · substantiated
“Certified by Kind to Biome to respect and maintain the natural microbiome and pH balance of healthy skin”ingredient · substantiated
“Animal Test-Free and Vegan (PETA certified)”sustainability · substantiated
Products featured
Coconut Mango Glow Body Washhero
Kujola
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