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Raw Sugar/Discount Led/email teardown

Welcome! Open for 10% Off πŸ’›

How Raw Sugar built this send β€” a discount led email shipped as product hero on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Raw SugarflowPreheader: β€œGrab your first perk inside. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.75
Sent
Tue Β· 7am
Format
Product hero
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.72 for Raw Sugar vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
10% OFF Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.55
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œRaw Sugar makes clean, effective beauty and wellness with uplifting scents”efficacy Β· unsubstantiated
  • β€œRaw Sugar Kids β€” Clinically & Allergy Tested”efficacy Β· unsubstantiated
  • β€œMade With Plant-Derived Ingredients”ingredient Β· unsubstantiated
  • β€œFree of Sulfates & Parabens | Vegan”ingredient Β· unsubstantiated
Products featured
  • The Moisture Smoothie Shampoo (Coconut + Agave)bestseller
  • The Mighty Curl Shampoo (Rosemary + Cider Vinegar)
  • The Grow Pro Shampoo (Passion Fruit + Marula)
  • The Volume Revive Shampoo (Strawberry + White Tea)
  • The Scalp Restore Shampoo (Jojoba + Aloe)
  • Raw Sugar Kids Bubble Bath + Body Wash
  • Raw Sugar Kids Hand & Body Lotion
  • The Moisture Smoothie Avocado + Coconut Hair Mask
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.