How Raw Sugar built this send โ a discount led email shipped as product hero on Sunday at 7pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.72 for Raw Sugar vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
Your Offer Expires Soon
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop Nowโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โHydrates, strengthens, and revives dry, damaged hair.โefficacy ยท unsubstantiated
โRestores luster and nourishes dry, dull hair.โefficacy ยท unsubstantiated
โHelps smooth dry skin and prevent flakiness.โefficacy ยท unsubstantiated
โ98%โsocial proof ยท unsubstantiated
Products featured
The Moisture Smoothie Shampoobestseller
The Moisture Smoothie Conditionerbestseller
Simply Body Wash Raw Coconut and Mangobestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.