How Rebundle built this send — a social proof email shipped as user-generated on Monday at 9pm, carrying a 30% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 23.3% when it discounts).
Voice warmth 0.78 for Rebundle vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Real Customers, Real Reviews
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
30% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$35
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop braidbetter”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
9pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Itch-Free”efficacy · unsubstantiated
“Biodegradable”sustainability · unsubstantiated
“Vegan Friendly”ingredient · unsubstantiated
“Free of harmful chemicals”ingredient · unsubstantiated
“Loved by braiders, cosmetic chemists, and those with sensitive scalps!”social proof · unsubstantiated
Products featured
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laidbetter Edge Gelbestseller
cloud9 Moussebestseller
Gel + Brush Duobestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.