How Regime des Fleurs built this send — a sample discovery email shipped as product hero on Thursday at 11pm, carrying a 28% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
28% off — 5.4 points deeper than the tracked set average of 22.6% (this brand averages 15.1% when it discounts).
Voice warmth 0.62 for Regime des Fleurs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Sample Discovery
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Personalization
Hero headline
Your World of Fragrance, Selected by You
Emotional appeal
exclusivity
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
28% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CURATE YOUR OWN SET”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Choose any five Eau de Parfum you'd like to try, and we'll build you a custom set with 2ml sprays to sample ($38).”efficacy · substantiated
Products featured
At Your Request Sample Set$38hero
Tears
Glass Blooms
Little Flower
Himitsu Violets
Fleur Éclair
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.