How Regime des Fleurs built this send — a founder story email shipped as editorial / long-form on Thursday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.63 for Regime des Fleurs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Founder Story
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Brand Philosophy
Hero headline
Your Signature Scent Awaits...
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The study of rare natural ingredients fascinates me as do the art and science of creation for others.”ingredient · unsubstantiated
“This is a world of alchemy and romance, where flowers reign and nature is one with culture.”efficacy · unsubstantiated
Products featured
Régime des Fleurs Fragrance Collectionhero
Kujola
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