How Regime des Fleurs built this send — a rare ingredients email shipped as editorial / long-form on Sunday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Regime des FleurscampaignPreheader: “No stone is left unturned in our creation of the world’s most exquisite fragrances. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.50
Sent
Sun · 8am
Format
Editorial / long-form
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.63 for Regime des Fleurs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Rare Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Rare, Exquisite Ingredients
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.80
CasualFormal
Reader focus0.40
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Tuberose absolute, the rarest and most expensive.”ingredient · unsubstantiated
“We traveled the world to find the most rare and sought-after ingredients, leaving no stone unturned to create unforgettable fragrances.”efficacy · unsubstantiated
“Orris Butter derived from the root of iris flowers, made through a labor-intensive extraction and drying process that can take up to 5 years.”ingredient · substantiated
Products featured
Régime des Fleurs Fragranceshero
Kujola
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