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Regime des Fleurs/Social Proof/email teardown

“Unlike anything else I’ve smelled!”

How Regime des Fleurs built this send — a social proof email shipped as product hero on Monday at 11pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Régime des FleurscampaignPreheader: “Your notes on PALO SANTO HALO ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.60
Sent
Mon · 11pm
Format
Product hero
How this send compares
  • When Regime des Fleurs does discount it averages 13.0% off — 9.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.63 for Regime des Fleurs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Limited Edition
Hero headline
"Unlike anything else I've smelled!" — Your notes on Palo Santo Halo
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPERIENCE THE LIMITED EDITION”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “"A gorgeous creamy combination unlike anything else I've smelled!" – Fragrantica Review”social proof · substantiated
  • “"The neroli…blends beautifully with the Palo Santo and subtle spicy notes…Beautiful fragrance! A must-smell for Palo Santo and woody fragrance lovers." – Fragrantica Review”social proof · substantiated
  • “"I am obsessed. The perfume of my dreams. Woody, sensual, serene." – Fragrantica Review”social proof · substantiated
Products featured
  • Palo Santo Halonew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.