How Regime des Fleurs built this send — a social proof email shipped as user-generated on Wednesday at 11pm, carrying a 28% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
28% off — 5.5 points deeper than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.63 for Regime des Fleurs vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
The Word on WILDLY FIG
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
28% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TRY WILDLY FIG”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“This is a perfect summer fragrance. It just feels ALIVE!”social proof · unsubstantiated
“Opens so fresh and green, but there's real depth hiding underneath…and that's where it gets interesting.”social proof · unsubstantiated
“Fig can really scream off the skin with its potent green singe…but in Wildly Fig, the subject note is allowed space to roam, further invigorated by three citruses.”social proof · unsubstantiated
“Truly unique...a gorgeous green fig.”social proof · unsubstantiated
“JADE VINES Travel Candle & 5ml Spray are complimentary with any 75ml Eau de Parfum from the collection ($50 value)”guarantee · substantiated
Products featured
Wildly Fighero
Jade Vines Travel Candle & 5ml Spray
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.