Regimen Lab/Routine Education/email teardown

Meet your new Regimen

How Regimen Lab built this send — a routine education email shipped as product hero on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Regimen LabflowPreheader: “Don't forget, you have 10% off, too ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
10% off
Voice warmth
0.50
Sent
Thu · 7am
Format
Product hero
How this send compares
  • 10% off12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.65 for Regimen Lab vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Ingredients
Hero headline
Take the guesswork out of your routine, because we have the perfect Regimen for you.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE ROUTINE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
trk.regimenlab.com
No UTM tagging detected
Tracking domain
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • The highest clinically proven concentration of antioxidants for happier, healthier-looking skin.efficacy · unsubstantiated
  • Industry-first solubilized acid that delivers powerful ingredients (and results).ingredient · unsubstantiated
  • Smooth skin with 9 actives to improve firmness, and reduce inflammation and damage.efficacy · unsubstantiated
  • 2.5% pure ceramides to protect and replenish the skin.ingredient · substantiated
  • Amino acids and mild surfactants to clean without irritation.ingredient · substantiated
Products featured
  • Tabula Rasa
  • Vitamin X
  • Level Serum
  • Azelaic Advanced
  • Wave Serum
  • C.R.E.A.M.
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.