Regimen Lab / Discount Led / email teardown
Psst ... your 10% code expires soon How Regimen Lab built this send — a discount led email shipped as plain-text on Sunday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sun, Jun 28, 2026 From: Regimen Lab flow Preheader: “Try peer-reviewed, science based skincare today ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).Voice warmth 0.65 for Regimen Lab vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Plain-text
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Your 10% off expires soon!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
trk.regimenlab.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Peer-reviewed, science-based skincare” efficacy · unsubstantiated “Boosts the effects of moisturizers” efficacy · unsubstantiated “30-day YMMV Guarantee” guarantee · substantiated Products featured
Wave Serum bestseller C.R.E.A.M. Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Regimen Lab → All discount led emails → All % off offers →