Welcome to Repêchage — Enjoy 10% Off Your First Order
How Repechage built this send — a welcome offer email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.80 for Repechage vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Spa Grade Efficacy
Hero headline
Welcome to Repêchage — Enjoy 10% Off Your First Order
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“START YOUR RITUAL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Top professional skincare brand recommended by estheticians worldwide”ranking · unsubstantiated
“For more than 40 years, we've brought professional spa-grade skincare into the comfort of home using the power of seaweed, minerals, and clean, proven actives.”efficacy · unsubstantiated
“Every formula is designed to soothe, hydrate, and restore skin with gentle strength because real care doesn't have to be harsh.”efficacy · unsubstantiated
“Made In The USA”ingredient · unsubstantiated
Products featured
Perfect Skin Perfecting Concealer - Light
Opti-Firm® Eye Contour Cream
Hydra Medic® Mattifying Moisturizer
Mineral Face Shield®
Kujola
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