How Revitin built this send β a clean ingredients email shipped as product hero on Saturday at 2am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.8% when it discounts).
Voice warmth 0.67 for Revitin vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Oral Microbiome
Hero headline
A Multivitamin For Your Mouth
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βTaste the Differenceβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βThrough over 40 years of research, Revitin was developed to restore balance, strengthen enamel, and promote healthier gums without chemicals.βefficacy Β· unsubstantiated
βRevitin works with your bodyβsupporting a healthy oral microbiome and whole-body wellness.βefficacy Β· unsubstantiated
βContains Prebiotics, Vitamins C, D, E, K, Ionic Minerals, and CoQ10βingredient Β· substantiated
βYes it's safe for kids! Used this on my 7 year old... her gum inflammation was gone in 3 uses. β Jessica S.βsocial proof Β· unsubstantiated
βDr. Gerry Curatola featured on The Skinny Confidential discussing oral health, inflammation, CoQ10 and whole-body wellness.βsocial proof Β· substantiated
Products featured
Revitin Natural Toothpaste β Citrushero
Revitin Natural Toothpaste β Mint
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.