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Rinse Bath & Body/Clean Ingredients/email teardown

Your 10% Is Still Waiting

How Rinse Bath & Body built this send — a clean ingredients email shipped as mixed / modular on Friday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Rinse Bath & BodyflowPreheader: “A quick reminder before it slips away — plus every reason this is worth it. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Fri · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.75 for Rinse Bath & Body vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
Your 10% Is Still Waiting
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Build Your Order”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Every product is handcrafted in small batches using ingredients chosen for how they perform on your skin.”ingredient · unsubstantiated
  • “No parabens. No phthalates.”ingredient · unsubstantiated
  • “Not tested on animals”sustainability · unsubstantiated
  • “Over 4,600 verified reviews”social proof · substantiated
  • “Family-made Since 2003”social proof · substantiated
  • “95% (visible in email structure — likely customer satisfaction stat)”social proof · unsubstantiated
Products featured
  • Lavender Tub Trufflehero
  • Dead Sea Mud Scrub
  • Tallow Balm with Frankincense
  • Peppofoot Moisturizing Stick
  • Peppofoot Spray
  • Peppofoot Polish
  • Squalane Nourishing Oil
  • Peppermint Lip Balm
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.