How RiseWell built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 6am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When RiseWell does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for RiseWell vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch / Product Education
Hero headline
Welcome to the fam
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE DEAL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Backed by science and feared by cavities”efficacy · unsubstantiated
“We don't just remove the toxic ingredients found in toothpastes; we swap in 100% safe and natural alternatives that clean, support enamel health and whiten.”ingredient · unsubstantiated
“The cleanest ingredients for the healthiest smile — we search around the world for the best ingredients, no matter the cost, to bring you oral care products that are both incredibly effective and 100% clean.”ingredient · unsubstantiated
“With the help of Dr. Derek and other leading experts, we're constantly developing oral hygiene solutions that safely care for families everywhere.”efficacy · unsubstantiated
“30 Day Money Back Guarantee”guarantee · substantiated
Products featured
RiseWell Mineral Toothpastehero
RiseWell Kids Mineral Toothpaste
RiseWell PRO Mineral Toothpaste
RiseWell HA Varnish
RiseWell Balancing Mouthwash
RiseWell a-HA Mints
RiseWell Scrubby Floss
RiseWell Bundles
Kujola
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