How RiseWell built this send — a clean ingredients email shipped as product hero on Thursday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.72 for RiseWell vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Claim Your 10% Off. Your Family Deserves It.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Trusted by Dentists”social proof · unsubstantiated
“Supports enamel, whitens, and freshens naturally”efficacy · unsubstantiated
“No toxins. No compromise.”ingredient · unsubstantiated
“Powered by Hydroxyapatite”ingredient · substantiated
“30 Day Money Back Guarantee”guarantee · substantiated
“Clean Ingredients”ingredient · unsubstantiated
Products featured
RiseWell Mineral Toothpastehero
RiseWell Kids Mineral Toothpastebestseller
RiseWell PRO Mineral Toothpaste
RiseWell HA Varnish
RiseWell Balancing Mouthwash
RiseWell a-HA Mints
RiseWell Bundles
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.