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Rituel de Fille/Bestsellers / Fan Favorites/email teardown

Our most beloved potions ✨

How Rituel de Fille built this send — a bestsellers / fan favorites email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Rituel de FillecampaignPreheader: “Explore Rituelist favorites ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.70
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.76 for Rituel de Fille vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Bestsellers / Fan Favorites
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Our most beloved potions ✨
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Viral Bestseller – Inner Glow Crème Pigment”social proof · unsubstantiated
  • “Award Winner – Levitation Lash Lifting + Lengthening Mascara”ranking · unsubstantiated
  • “Crafted by hand in small batches by a dedicated circle of artisans since 2014”ingredient · substantiated
Products featured
  • Inner Glow Crème Pigment – Intuition$32bestseller
  • Creature of Light Full-Face Serum Illuminator – Moonlit Creature$43
  • 3 Drop Weightless Serum Foundation$42
  • Enchanted Lip Sheer – Black Locust$25
  • Thorn Oil Priming Facial Elixir$68
  • Levitation Lash Lifting + Lengthening Mascara$28bestseller
  • Thorn Bite Peptide Plump Crème Lip Oil – Black Thorn$27
  • Soft Sorcery Weightless Serum Concealer$29
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.