How Rituel de Fille built this send β a craftsmanship email shipped as editorial / long-form on Saturday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.76 for Rituel de Fille vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Craftsmanship
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
The Alchemy of Color
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 10.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βEXPLORE OUR COLORSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Saturday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βWe develop and create our products by hand in our own lab.βingredient Β· unsubstantiated
βYou will absolutely never find our formulas anywhere else. Everything we make is truly unmatched.βefficacy Β· unsubstantiated
βOur products have been crafted by hand in small batches by a dedicated circle of artisans since 2014.βingredient Β· substantiated
βWe include per-shade ingredient lists for every single product.βingredient Β· substantiated
Products featured
Color Nectar Pigment Balm: Weeping Cherry$26
Color Nectar Pigment Balm: Moth$26
Inner Glow Crème Pigment: Desire$32
Enchanted Lip Sheer: Black Locust$25
Ash and Ember Eye Soot: Half Light$39
The Black Orb Enigmatic Kohl Eyeliner: Dusk$32
Kujola
See how your brand compares β open Kujola
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