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Rituel de Fille/Social Proof/email teardown

Words from our inner circle 🫶

How Rituel de Fille built this send — a social proof email shipped as user-generated on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Rituel de FillecampaignPreheader: “What devoted Rituelists are saying ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.85
Sent
Wed · 7am
Format
User-generated
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.76 for Rituel de Fille vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Words from our inner circle
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE OUR MOST LOVED ▸”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Viral Bestseller — Intuition Inner Glow Crème Pigment”social proof · unsubstantiated
  • “Award Winner — Levitation Lash Lifting + Lengthening Mascara”ranking · unsubstantiated
  • “Products crafted by hand in small batches by a dedicated circle of artisans since 2014”ingredient · substantiated
  • “Skincare benefits in makeup products”efficacy · unsubstantiated
  • “5-star customer reviews across all featured products”social proof · substantiated
Products featured
  • Intuition Inner Glow Crème Pigment$32bestseller
  • Levitation Lash Lifting + Lengthening Mascara$28bestseller
  • 3 Drop Weightless Serum Foundation$42
  • Soft Sorcery Weightless Serum Concealer$29
  • Thorn Oil Priming Facial Elixir$68
  • Forbidden Lipstick: Ravenous$25
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.