How RMS Beauty built this send — a discount led email shipped as mixed / modular on Tuesday at 6pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 18.0% when it discounts).
Voice warmth 0.66 for RMS Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Animated / GIF
Secondary theme
Clean Ingredients
Hero headline
RMS Is An Amazon Prime Deal
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Shop your clean beauty favorites during Amazon's Prime Day event for up to 30% off.”efficacy · unsubstantiated
“Subscribe To Save 20%”guarantee · substantiated
“Earn Up To 10% In Rewards”guarantee · substantiated
Products featured
ReDimension Hydra Powder Blush
ReEvolve Radiance Locking Primer
Supernatural Radiance Tinted Serum SPF 30
Straight Up Volumizing Mascara
Kujola
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