How RMS Beauty built this send β a welcome offer email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 18.0% when it discounts).
Voice warmth 0.66 for RMS Beauty vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Beauty / Routine Education
Hero headline
Welcome To RMS π β 15% off your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop RMS Favoritesβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βAs seen in: Vogue, Byrdie, Cosmopolitan, and more.βranking Β· substantiated
βEarn Up To 10% In Rewardsβingredient Β· substantiated
βSubscribe To Save 20%βguarantee Β· substantiated
βTalk To A Makeup Artist For Freeβefficacy Β· unsubstantiated
Products featured
Radiance Lock Setting Mistbestseller
Luminizerbestseller
Lip2Cheekbestseller
Kujola
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