How Rocky Mountain Soap Company built this send — a bestsellers email shipped as mixed / modular on Sunday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.78 for Rocky Mountain Soap Company vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestsellers
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Our most loved essentials
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
trk.rockymountainsoap.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Tried, true, and always in demand”social proof · unsubstantiated
“The ones you'll reach for again and again”social proof · unsubstantiated
Products featured
Lemongrass Oat Lotionbestseller
Lemongrass Bar Soapbestseller
Essential Face Creambestseller
Complete Cream Cleanserbestseller
Breakout Busterbestseller
Everyday Hero Shower Gelbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.